Product Designer
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Dodo Landing Page

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Dodo Landing Page, 2016

A landing page that introduces Dodo's points, messages, and advertising services and receives service subscription too. It is the crucial entrance to sign up for a service and after renewal landing page, a page view was increased.


Role

It was a single-person team, which allowed me to drive a vision from the very beginning to the actual release. My responsibilities included defining service direction, creating the concept along with a future roadmap.

 
 
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Problem space

Karaoke is a fun place to enjoy songs with friends, but the devices we should use in here have remained somewhat underdeveloped. We have to adjust everything through the controller, which is not noticeable in its flat form, and the keyboard is too large and complicated. Besides, both those who sing and those who want to book a song need it at the same time. I wanted to find a more advanced shape and make the karaoke experience more enjoyable.

 
 
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Process

We observe and investigate the behavior of various groups of karaoke rooms. First, we focused on two situations in which people were scheduling songs or singing songs, and I found out in detail how the remote controller was used and what inconveniences occurred in each case. Based on this, I designed a specific new form of remote controller and developed two controllers according to each situation.

 
 
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Introduce features easily

I made the service introduction pages to make it easier for customers to understand our specialized service functions.

 
 
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Seller Spotlights

To increase the rate of service subscription, I tried to show a detailed view of the cases that have had a significant effect after signup.